The Big Ten Network, the broadcast outlet of the the college athletic conference, does not accept advertising from alcohol companies. It is an ethical issue - they don't want to be perceived as encouraging college students to drink.
In this age of declining advertising revenue all-around, would you turn down anyone for advertising (let alone a potentially lucrative deal with beer makers)?
Should media outlets be held responsible to the communities they serve?
Or do you do whatever you have to do in order to keep the operation running?
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