Wednesday, September 8, 2010

How Did Gawker Become So Successful?

Gawker Media, which operates ten separate blogs, has surpassed the Washington Post and USA Today in terms on monthly hits, according to an internal memo. The only newspaper site that receives more traffic is the New York Times online.

How does Gawker Media attract so many readers? Is it solely the salacious stories about celebrities and the freaky stories about everyday people (today's big news: Man replaces girlfriend with silicone clone).

Have they tapped into something by bundling their ten different sites? Are they a model for the future of journalism?

Or do they represent the decline of Western civilization?

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